Volvo IT Newsdesk, Jennifer Humphrey
For the Volvo Ocean Race 2011-12, technology was an essential tool for the race’s success, helping to create a connection between the fans and the sporting event itself.
The Volvo Ocean Race 2011-12 was the most successful with record audiences across television, online, print and radio. Volvo IT implemented the IT infrastructure behind the live streaming of the event, securing real-time broadcast of the race in high-definition quality. This provided a clear advantage to the race, helping the staff to produce coverage fast and with high quality.
“We need a technology platform that can help us capture content and distribute it quickly. We have more and more fans engaging with the race online through phones, iPads, and live Internet streams, requiring high demands for fresh content at the highest resolution”, says Knut Frostad, Volvo Ocean Race CEO.
Volvo IT also contributed with hands-on IT support for the more than 3,000 international journalists, who reported onsite from the ten cities in which the race stopped.
Looking ahead to the next race, the expectations are that the demands for the technology platform will only increase. The need for speed isn’t just a factor for the boats racing out on the water. The ambition is to be even faster in packaging and delivering content from the race out to the world.
Read the full story here.
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